Galvanized Brands’ Eat This, Not That! And Best Life Celebrate Record Growth in 2020

NEW YORK, Jan. 27, 2021 – Galvanized Brands LLC today announced that the eight-year-old company celebrated a record performance year for 2020 in all noteworthy digital metrics—visitors, pageviews, and overall engagement—on both of its flagship brands, Eat This, Not That! and Best Life. Over the course of the year, Galvanized’s growing network of sites reached nearly 200 million active users and generated roughly a half a billion pageviews.

“The enormous growth we’ve experienced in the last year is a testament to the importance and power of trusted health information, dogged reporting, and deeply researched, in-depth lifestyle content for today’s times,” says Galvanized Brands Founder and CEO David Zinczenko. “I’m so proud that our brands played such a crucial role in helping our rapidly growing audience navigate the uncertain world of COVID-19, whether it’s helping them shop the grocery store or simply helping them stay current on the latest breaking news. During a time when people need fact-based information the most, our healthy eating guides, our smarter living stories, our entertainment news and roundups, and our wonderful, well-crafted recipes were all there to inform and edify our readers during a truly trying year.”

The company’s flagship nutrition brand Eat This, Not That!—born out of the hit books series written by Zinczenko, with more than 7 million copies in print—experienced an explosive 450% growth in monthly pageviews in 2020, and reached more than 110 million users total over the course of the year. According to ComScore, Eat This, Not That! has a larger total audience—and a faster rate of traffic growth—than many leading health and wellness brands in the competitive set, including Self, Prevention, Eating Well, Food52, Everyday Health, The Healthy, Cooking Light, VeryWellFit, and Greatist.

The smarter living and entertainment site Best Life experienced 180% growth in monthly pageviews in 2020, reaching a total audience of over 87 million users. According to ComScore, Best Life’s month-over-month growth trajectory is outpacing lifestyle competitors such as Reader’s Digest, Huffington Post, and GQ.

“We remain steadfast in Galvanized’s mission to deliver high quality content that helps people live a happier and healthier lives,” says Zinczenko. “Encouraged by our record traffic and deepening audience engagement, we look forward to 2021, as we continue our great growth streak and look forward to launching new brands.”