With Zero Belly Diet, David Zinczenko, Galvanized co-founder and New York Times bestselling author of The Abs Diet, reveals explosive new research that unravels the mystery of “fat genes,” and the reasons why some of us stay thin, and why some can’t lose weight no matter how hard we try. The groundbreaking news: Research now shows that some foods cause our fat genes to “turn on”—and that the right diet plan can turn them back off, allowing for rapid and sustainable weight loss. The result: Weight loss that is easier, faster, more lasting, and more delicious than you’d ever imagine. The book debuts December 30th, in time for the big New Year, New You season.
Launched test panel with 500 participants, many of whom lose 16 pounds in 14 days. “My wife can finally wrap her arms around me!”—Kyle Cambridge, 28
Launched social campaign targeting pre-sale orders. Buy it here.