American Media Inc. hired Galvanized to reposition the Men’s Fitness brand last year, in print and online. In just 4 weeks, we made 400 editorial and design changes to the quarter-century old title and relaunched a completely redesigned magazine in June 2013 to rave reviews from readers and the industry. One of the quickest turnarounds ever, the brand now delivers on its tagline: The New Measure of Success.

Men’s Fitness was your basic workout guide for gym rats—until American Media Inc. enlisted David Zinczenko to spin it into a full-blown, upscale lifestyle manual…”—Adweek