Eat This, Not That! to Start a Quarterly Magazine

Per the New York Times on November 30, 2014:

“It may seem that print versions of magazines and newspapers are vanishing from newsstands with few prospects in the pipeline to replace them. But one publisher is betting that some holiday shoppers still will want to give the gift of print.

The Meredith Corporation is introducing on newsstands a quarterly magazine called Eat This, Not That!, which is based on the column that began a decade ago in Men’s Health and has expanded into a series of books that have sold seven million copies. The new 120-page magazine, which will make its debut on 80,000 newsstands and other locations on Tuesday, costs $13. It features articles on topics like recipes to maximize nutrition and weight-loss impact and a guide for making smart decisions when dining at well-known restaurants.

Meredith is starting the magazine because it reached an agreement this fall with David Zinczenko, the former editor in chief of Men’s Health, who began writing the column in 2004…..

Having a magazine is compelling for readers and advertisers because it includes so much content about what is found in grocery stores.

‘It’s literally about what products to buy,’ Mr. Zinczenko said. ‘We think there will be a lot of consumer demand for this.’

Tom Harty, president of Meredith’s National Media Group, said he felt confident starting a new print magazine because the company was building on a powerful franchise and it fit well with Meredith’s magazine portfolio. ‘I don’t believe there’s any risk associated with doing something like this,’ he said. ‘It’s only upside.’”

Read more at the New York Times.