Galvanized relaunched Men’s Fitness one year ago, for American Media Inc., and the results embody the brand’s tagline: “the new measure of success.”
AWARDS AND ACCOLADES
Winner: Ad Age A-List
Winner: Adweek Hot List
Continued Buzz in Consumer and Trade Media
• MF redesign one of Adweek’s 10 Most Read Stories of 2013
Recent covers have included the biggest names:
• Mark Wahlberg
• Ashton Kutcher
• Jon Hamm
• Chris Pratt
Wrote Adweek of the redesign, in April 2013:
Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is back for the June issue, and while he’s still showing off his biceps, this time he’s sporting John Varvatos and Banana Republic.
Sitting at a long conference table in the offices of American Media Inc., chairman David Pecker placed the 2011 issue alongside the new one to underscore the point: Men’s Fitness, long the province of workout tips and Gatorade ads, is going in an upscale lifestyle direction to compete with the likes of Men’s Health, Details and GQ.
It is a triumphant moment for Pecker, who’s tried for years to get Men’s Fitness out of the enthusiast ad ghetto (“We could not even land the cars they drive to the gym”). But it wasn’t until he enlisted what he called his “Delta Force” of Dave Zinczenko and fellow Rodale refugees Stephen Perrine, Joe Heroun and John Mather that he felt he could. “This to me is the biggest thing I did since George magazine,” he effused. “But John was not an editor. Dave is an editor.”